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Business Calculators

Price products with confidence. These calculators answer the everyday questions of running a shop, trading business or online store: How much am I really making? What should I charge? How much can I discount?

Business Calculators

Margin vs markup — the mistake that costs sellers money

Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. Adding 30% to your cost gives a 30% markup but only a 23.08% margin. If your target is a 30% margin, you need a 42.86% markup. Use the Profit Margin Calculator and Markup Calculator to convert between them.

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Frequently asked questions

Should I calculate profit before or after GST?

For most GST-registered businesses, calculate profit on prices excluding GST. GST you collect is owed to the government and the input tax credit you claim offsets the GST you paid, so neither is your income or your cost.