How to use the Markup Calculator
- Choose whether to calculate the selling price or the markup %.
- Enter the cost price, and either the markup % or the selling price.
Formula
Selling price = Cost × (1 + Markup ÷ 100)
Markup % = (Selling price − Cost) ÷ Cost × 100
Margin % = Markup ÷ (100 + Markup) × 100
Markup is measured on cost
Markup is how much you add on top of cost, as a percentage of cost. It's the natural way to build a price list from supplier prices. Just remember that the resulting margin is always lower than the markup — a 25% markup is a 20% margin.
Worked example
Cost ₹800 with a 25% markup
- Selling price = 800 × 1.25 = ₹1,000
- Margin = 25 ÷ 125 × 100 = 20%
Sell at ₹1,000 (20% margin)
Frequently asked questions
What's the difference between markup and margin?
Both use the same profit amount. Markup divides it by cost; margin divides it by selling price. Buying at ₹80 and selling at ₹100 is a 25% markup and a 20% margin.
Can markup be more than 100%?
Yes. A 100% markup doubles the cost (₹50 → ₹100). Margin, by contrast, can never reach 100%.